As previously reported in the category of “he apologized for something that wasn’t wrong and they fired him,” Doug Adler, a former professional tennis player and (now former) ESPN tennis announcer, was fired by ESPN because of an utterly innocuous, entirely appropriate, and commonly used term for describing delightfully aggressive tennis play.
Adler claims that ESPN and its executives knew that he used the word “guerilla” and not “gorilla,” but fired him anyway. He had finished work without a word from his managers following the incident and returned the next day. . . .
Apparently the world “guerilla” has been used for decades in the tennis world. The complaint mentions “Guerilla Tennis,” the name of a famous 1995 Nike television ad campaign featuring superstars Andre Agassi and Pete Sampras setting up an impromptu tennis match in the middle of a busy city intersection. The ad ran during the US Open and was profiled again in a 2015 Vanity Fair article after the tennis stars reunited for a similar rematch in the streets of New York.
For all our sakes, let’s hope Adler wins.